Taking Wedding & Portrait Photographers from GOOD to GREAT

You know your photography is GOOD... but you have a gut feeling that it's not GREAT

You feel like you've reached a certain point, but you are blending into the sea of photographers offering nearly identical level work. You’re feeling stuck and frustrated because you can SEE the kind of results you want to acheive, but you can’t quite figure out how to get there.

The good news...

The good news is that refining your photography to master and award-winning level is 100% learnable. It’s not a mysterious talent bestowed on the few. And I’m here to share with you the entire process of going from this...

to this...

From this...

To this


15 years ago, at the age of 38, I bought an entry-level DSLR to take pictures for my established real estate business and snap a few pictures of my newborn daughter.

At around the same time, I fell in love with retouching when I stumbled across some “before and after” examples of beauty photography. I was stunned and bewitched by the possibilities of transformation, and creativity. All of a sudden, in my head, photography went from a techy, boring and rather confusing arena to a potential playground of artistry. Except... Photoshop seemed unbelievably complicated. I was so frustrated - as a born creative, it felt like I needed a degree in engineering to figure it all out. I bought every course and attended every workshop I could lay my hands on. I hired a professional retoucher who worked for Vogue shoots to give me 1.2.1 training lasting several months. I hired a lighting professional for personal mentoring. I hired an art nude model to teach me posing. I spent a day with a Lightroom expert who trained me how to edit weddings. I spent every spare penny I had on investing in my photography and retouching education. Practising and learning retouching became my hobby, and somewhat of a refuge.

I quickly put my skills to use and within a year of starting  I was shooting a high-end wedding that was published in a prestigious Italian magazine. By 2013 I was working as a “certified Google business photographer”, cold-calling business prospects and upselling my premium 360 virtual tours, website design and marketing plans. By 2016 I was shooting 35 weddings a year, alone, and doing commercial shoots for Italian businesses (I was also still running my vacation rentals business, managing 25 properties and several hundred bookings a year). Over the years I consumed over 400 books and audiobooks, and spent over 38k dollars in professional training.

In 2017 I entered the world of print competition, and wrote down my 5 year goal: to win a 1st place trophy at international level.

As it turns out, I didn’t need 5 years. 5 weeks later, at WPPI in Las Vegas, I won my first 1st place trophy in the Premiere Category. What actually happened in 5 years was:

  • over 30 crystal trophies from prestigious international online and print competitions

  • being named Photographer of the Year 6 times in various categories in the UK

  • earning Double Master status from the ICON International Awards

These awards led to lucrative sponsorships with global brands, speaking and education opportunities as well as elevating my work to a standard that justifies higher prices.

In 2018 I sold my vacation rentals business, and started a small weekly paid membership group, allowing photographers to watch me while I worked, ask questions, and watch the replays of my editing and retouching process. Over the years, I have recorded almost everything I know about shooting, editing, retouching, and file management for print, and it’s all here, in

And it won’t stop there.

Every week, I will post new recorded content - a mix of retouching, image analysis, lighting, printing, and a new series of eBootcamps (perfect for those who need accountability and motivation to actually implement the information) thanks to my partnership with marketing and print guru Dario Righetto (also my husband, FWIW).

Who this membership is for

This membership is for you if you want to FINALLY reach the quality of photography work that you always dreamed of.

It’s for you if you want to be able to watch and learn at your own pace, and also sign up for the live eBootcamps when you need a bit of a kick in the butt.

It’s for you if you ever looked at my work and thought to yourself… how did she do THAT? I’m going to share it all with you, and help you get there and beyond - in your own style.

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Benefits of membership

With a monthly membership, you get access to all recorded tutorials with the exception of the PRO Courses.  The “Raw to Retouched” series is literally me taking a raw file and bringing it to the level you see at Graphistudio trade shows, Canson Infinity’s promotional materials, and in Godox retailers around the world. Future weekly episodes will include image analysis (reverse engineering), lighting tutorials, live Q&As, bu

The PRO courses are sequential, meaning they build on prior knowledge, are usually run live, and the replays are made available for rewatching. Benefits are flexibility - you can cancel and resubscribe at any time. You can purchase PRO Courses separately if you want to.

With an annual membership, you get the same as the monthly but you save $49 a year by paying upfront.

With an annual PRO membership, you get  all the members content, access to interactive live sessions with Sarah, access to all PRO Courses for as long as you are a member.

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How it works

Watching the content is as easy as watching Netflix. In fact, the platform we use is based on the Netflix watching style, with the ability to save favourites, pick up from the video you were last watching, and playlist creation. You can cancel your membership at any time from your account (we make it very easy for you do this, we know how frustrating it is when you don’t have control of your own subscription), and you can even delete all your data at the click of a button should you decide to do so.

Join now for immediate access

Why it's amazing value

1-2-1 in person training with me is 1500 EUR per day. Online mentoring is 1500 USD per month (with weekly sessions).

The individual retouch tutorials were once offered for sale at 49 USD each.

The PRO Courses have been sold in the past at 895 USD each. There are currently 3 PRO Courses (running between 4 and 8 weeks), and three more LIVE ones programmed for 2024. This places the value of the content provided at SARAHEDMUNDS.LIVE STARTING at $10,370 if purchased separately, not including private mentoring.

And, instead of investing 14 years and nearly $40k in education and training, as I did, you can access the very precise workflow I developed as a result, eliminating all the fluff and concentrating all content into laser concentrated information and demonstrations.

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The benefits of Annual PRO Membership don’t stop there. This tier also includes 50% discount on Sarah’s revolutionary retouching system The Pro Retouch Workflow, Love Color profiles, all future digital products she creates, 50% discount on private mentoring and coaching, and the ability to participate in live, interactive sessions, for as long as your membership is active.

100% satisfaction guarantee

If you aren’t sure if this is for you, there is a 7 day trial for the monthly membership. Take a look, and if you decide it’s not for you, just cancel before the trial ends.

If you go for the PRO Annual Membership (this doesn’t have a trial due to the immediate access to PRO Courses), I provide a 100% satisfaction guarantee. If you genuinely think I haven’t delivered what I promised, just email me within 7 days letting me know and I will immediately cancel your subscription and refund you, no questions asked.

Frequently Asked Questions

What happens if I can't attend a live session?

All live sessions are uploaded to the platform within a day or so of recording, so if you can't attend, you can always catch up.

Will this work for me?

The editing and retouching principles used are exactly the same for any kind of image, of any genre. 

The business and marketing classes can be applied to any business in the world, of any kind. These are fundamental principles that lie at the heart of every product or service exchanged for money.

What if I don't understand something in a tutorial?

It's true that (at the time of writing) the level of these tutorials and classes is intermediate to advanced. However, the great thing about the live eBootcamps and the monthly live Q&A is that Sarah can answer your questions and go over anything that is confusing you.

Remember as well, there is an active Facebook group of fabulous and very friendly members, and Sarah helps in there too.

An additional feature of the site is the ability to leave comments on a tutorial. Active members can actually comment with a question, and Sarah will answer in the comment below. 

What kind of photography genres is this suited to?

The principles and techniques Sarah uses and teaches are the same used in any type of photography, from products to landscape. However, the demonstrations are almost always used with people or pets, so portrait, wedding, pet, family, newborn and maternity photographers will get the most value from these videos and trainings.

I shoot only newborns/products/real estate/family. Will this work for me?

Hey! I’m a paragraph. Help your visitors to learn more about your business by editing me.

I really want the PRO Courses but I can only afford to pay monthly

The Pro Courses are only available on the PRO Annual Plan, or can be purchased separately on top of a monthly plan. You'll find that the annual PRO membership is much, much better value!

This sounds great, but I'm not sure I can afford it

Just to put things in perspective, consider that the monthly plan costs less than 1 USD per day.

The PRO Annual Membership costs less than $1.65 per day.

If you can afford a cup of coffee, you can afford this! And unlike coffee, memberships and training is usually tax-deductible.

To summarise:

Sign up today to gain immediate access to dozens of hours of training with Sarah, watching her EXACT process, with videos dating back to 2019 including award winners and even a 4 hour retouch of an image that went on to score a 97 in print competition. Go for the PRO Annual Membership to access the incredible PRO Courses, which are week-on-week live trainings (check out the PRO Courses page), and the upcoming eBootcamps on Internet Marketing, Marketing Mindset and Psychology of Sales with Dario Righetto. Also get 50% discount codes on all Sarah’s products (which she uses herself every day, on every image).


Click the link below to join, it takes less than a minute and you'll be able to start straight away!

PS: remember, you have my personal word that if you don’t think I’ve provided massive value for money, you can have a refund within 7 days, no questions asked, or go for the monthly free trial.